Finding the Greater Purpose of Your Business with Auntie Anne Beiler

David Mitchell & Auntie Anne Beiler • March 27, 2023

“You will have many voices that will try to derail you, but you have to be firm and you have to know why you’re in business. Why are you in business? Is it money? Buying a bigger house, a better car? Is that it? Or is there a greater purpose? And if you know what that greater purpose is, then you are responsible to God to fulfill that purpose.”

Anne Beiler


Welcome to SEASON 4 of the podcast!
I can’t wait to jump back into talking about business, entrepreneurship, faith and how they all interrelate in powerful ways.


Today I’m talking to one of the most amazing business people I’ve ever interviewed–yet also one of the most humble:
Auntie Anne Beiler. You probably know her as Auntie Anne of Auntie Anne’s pretzels. 


In this inspiring yet highly practical episode, we cover:


  • What growing up on an Amish farm as one of eight kids taught her 
  • Why being Salt and Light is the most important job of a Christian business leader–and how to do it
  • The attitudes and habits that took Anne’s company to such a high level of success
  • The vital role that good old plain hard work has in your success.
  • Why she believes good communication is so important to the success of her company.
  • Why the book of Proverbs held every answer that she needed when facing difficulties in growing her business.
  • Why Anne believes Auntie Anne’s HAD to be profitable–and what that greater purpose was that drove her.


Her new book,
Overcome and Lead, is about the story of how she started Auntie Anne’s, which you can find at auntieannebeiler.com.


Enjoy the Episode!



ο»ΏP.S. Have you snagged your FREE ticket to The Word on Investing Summit yet? 

This year’s theme is Cultivating Abundance, and features speakers like Dr. Myron Golden, The Benham Brothers, (this week’s podcast guest) Auntie Anne Beiler, and many more! See the full roster of speakers and learn more about the 2023 Summit at tradeway.com/summit


Learn More About the FREE Virtual Summit

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πŸ“ˆ Join the upcoming Unlock the Stock Market Challenge: https://www.tradeway.com/challenge πŸ’Έ Free Masterclass - Becoming a Trader: The 4 Essential Skills You Need to Become a Great Stock Trader: https://www.tradeway.com/masterclass πŸ’° Download the free guide “5 Guidelines For Selecting Your Metals Dealer”: https://www.tradeway.com/metalsdealer πŸŽ“ Check out my course Barter to Currency: https://www.tradeway.com/barter-to-currency βœ… Subscribe so you don't miss any videos: https://www.youtube.com/@TRADEway Some people think that physical gold is an archaic thing to invest in. I disagree. Here are three reasons it’s a great time to buy physical gold and silver. Let’s dig into this important topic. More Content: Silver Not Gold? Buying Gold How to Buy Gold Why Costco is Selling Gold
Show More