Finding the Greater Purpose of Your Business with Auntie Anne Beiler
David Mitchell & Auntie Anne Beiler • March 27, 2023
“You will have many voices that will try to derail you, but you have to be firm and you have to know why you’re in business. Why are you in business? Is it money? Buying a bigger house, a better car? Is that it? Or is there a greater purpose? And if you know what that greater purpose is, then you are responsible to God to fulfill that purpose.”
Anne Beiler
Welcome to SEASON 4 of the podcast!
I can’t wait to jump back into talking about business, entrepreneurship, faith and how they all interrelate in powerful ways.
Today I’m talking to one of the most amazing business people I’ve ever interviewed–yet also one of the most humble:
Auntie Anne Beiler. You probably know her as Auntie Anne of Auntie Anne’s pretzels.
In this inspiring yet highly practical episode, we cover:
What growing up on an Amish farm as one of eight kids taught her- Why being Salt and Light is the most important job of a Christian business leader–and how to do it
- The attitudes and habits that took Anne’s company to such a high level of success
- The vital role that good old plain hard work has in your success.
- Why she believes good communication is so important to the success of her company.
- Why the book of Proverbs held every answer that she needed when facing difficulties in growing her business.
- Why Anne believes Auntie Anne’s HAD to be profitable–and what that greater purpose was that drove her.
Her new book,
Overcome and Lead, is about the story of how she started Auntie Anne’s, which you can find at
auntieannebeiler.com.
Enjoy the Episode!
P.S. Have you snagged your FREE ticket to The Word on Investing Summit yet?
This year’s theme is Cultivating Abundance, and features speakers like Dr. Myron Golden, The Benham Brothers, (this week’s podcast guest) Auntie Anne Beiler, and many more! See the full roster of speakers and learn more about the 2023 Summit at tradeway.com/summit.
Did you love this? Share it with your family & friends!
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 21, 2025
Does your trading performance seem stuck? Maybe you’re doing the research, you’re watching the markets, you’re using the tools…but you just can’t seem to get the results you’re hoping for. The truth is, you might be sabotaging yourself with some sneaky beliefs that are known to derail traders. Today I’m breaking down five personal beliefs that could be keeping your trading stuck. And trust me–these are way more common than you think. So grab a notebook and let’s dive in.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Dave Huber
•
July 7, 2025
Today I’m exposing three popular pieces of trading advice that sound smart but can actually wreck your trading performance. If you’re serious about becoming a consistently profitable trader, listen to this one all the way through.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 30, 2025
What if I told you that the Bible teaches that you can use debt to get out of poverty? Today I want to take on the question “Is it okay to take on debt as a Christian?” Now debt is obviously a big topic, and people tend to have a lot of opinions about it. My hope is that I’m able to bring some Biblical clarity to the issue and offer some things for you to think about. Let’s get into it.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By Ben Mitchell
•
June 23, 2025
What does it mean for TRADEway to be a faith-based stock market education company? We started our company with a specific audience in mind–God’s people–to equip them with decades worth of knowledge and experience in the business world so that they too could go out and make a difference. Because let’s face it–it’s going to take some money to build a Christian culture and expand God’s kingdom. Remember, God works through means. And you–my brothers and sisters–are the means that he uses to make these things happen. The Lord wants us to thrive financially. We see this throughout scripture. And so what better place to go than to His word as our guide.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.
By David Mitchell
•
June 16, 2025
If you’ve been struggling with your long-term savings goals, you’re not alone and I can help. It’s normal for your account to fluctuate with the markets, but overall, your account should be increasing each month. If it’s not, don’t panic. Just listen to this all the way through, because I’m about to reveal three unusual ways to potentially boost your long-term savings accounts.